How My First Info Product is Going
Indie Hackers - December 16, 2020
Michael Lynch (@deliberatecoder)
Why an info product?
- Want a way to earn money from my blog
- Book? Live course? Video course?
Video courses sound easy!
- Daniel Vassallo made his course in 16 hours
- Earned $150k in under a year
Video courses are hard
- I fuss a lot over slides and recording
- I’ve spent 50-60 hours so far and will likely spend at least 40 hours more
Create an outline
Join a tech blogging community
Commission a cover
The cover
First day of sales
Lower prices
- Changed top tier from $85 to $60
- Changed lowest tier from $50 to $30
Amazing stroke of HN luck
- Three of my articles reached the front page of HN in one week
- How I Hired a Freelance Editor for My Blog (published in 2017)
- How I Collected a Debt from an Unscrupulous Merchant (published August 2020)
- How to Make Your Code Reviewer Fall in Love with You
Self-ads on my blog
Current stats
Sources of sales
Unexpected Challenges
- Recording software (a lot of it sucks, even paid tools)
- Writing sales copy
- Opportunities to record
- Recording a mostly good 20+ minute speech
- No native way to do early access on Gumroad
My recording studio
